DIGITAL TRANSFORMATION IN PUBLIC HOSPITAL MANAGEMENT: IMPROVING THE PATIENT EXPERIENCE

Purpose: This article aims to investigate the impact of digital transformation on public hospital management in Peru, with a specific focus on enhancing the patient experience through the adoption of digital technologies. Objective: The primary objective is to assess the effectiveness of digital transformation strategies in improving the efficiency and accessibility of health services in public hospitals, ultimately aiming to enhance the overall patient experience. Theoretical Reference: The study is grounded in a mixed-method approach, incorporating elements of qualitative and quantitative research. It includes a comparative analysis of digital transformation strategies implemented in a representative sample of public hospitals at international, regional, and national levels. Method: The research design involves in-depth interviews with healthcare professionals and patients, as well as the analysis of secondary data from national and international health databases. The study encompasses a diverse sample of public hospitals, considering varying technological capabilities and levels of digital development. Results and Conclusion: The findings indicate that the progressive implementation of digital technologies in public hospitals in Peru has shown promise in improving the efficiency and accessibility of health services. However, challenges related to infrastructure, systems integration, and data security remain. The study underscores the need for a comprehensive and coordinated strategy for digital transformation in public hospital management. Implications of Research: The study highlights the importance of greater investment and development of digital health policies at the national level to bridge the gap in the adoption and implementation of digital technologies in hospital management. It emphasizes the significance of a collaborative approach between government, healthcare providers, and technology developers to drive digital transformation in the healthcare sector in Peru. Originality/Value: This research contributes to the understanding of the potential of digital transformation in public hospital management, particularly in developing countries like Peru. It provides insights into the challenges, opportunities, and implications of implementing digital technologies to enhance the patient experience and improve healthcare delivery in public hospitals.