Transforming Freight Transport with Business Intelligence: A Case Study in the Peruvian Logistics Sector

Freight transport by road plays a crucial role in the economy of any nation by enabling the efficient distribution of materials and goods across its territory. However, this sector has faced challenges in decision-making, driving companies to explore methods that optimize this process through effective information management. This research aims to implement Business Intelligence (BI) to optimize freight transport and analyze its impact on improving operational efficiency and service quality. The study was based on a sample of 30 freight transport processes, individually evaluated to determine relevant indicators. To achieve this, the Hefesto methodology was applied, complemented by the development of dashboards using Power BI. The results showed a significant improvement in delivery punctuality, optimized distribution times, and increased customer satisfaction. Additionally, it is recommended that future research incorporate predictive models or data mining techniques to enhance analysis and decision-making.